João describes swallowing the Red Pill as a feeling greater than winning the lottery.
Aged 17 and a self-described “late bloomer virgin”, he was growing apprehensive about going to college when he stumbled across online men's rights forums that seemed to hold all the answers.
Like traditional conspiracy theories, they often rely on cherry-picked evidence.
“Now that was a very immoral human being who I was dealing with, certainly not all women are like that but that’s another brainwashing technique of the Red Pill, they say that all women are the same…
“I don't know why I believed so deeply because it really makes no sense.” Though João experienced two happy years with fellow Red Pillers, his opinions have now drastically changed.
During the course of our half hour conversation, he uses one word exactly twenty times: “cult”.
I remember I had a large metal tin bowl with potatoes on the counter which I was going to cook for dinner or something, and she grabs it, chucks the potatoes all through the apartment…
her shirt catches on a corner of a countertop and then she proceeds to tear the rest of it off like Hulk Hogan.” When Trevor decided to call the police, it was he that ended up arrested.