This is due, in part, to the fact that the Windows operating system can keeps your driver software current, and current drivers can be downloaded directly from manufacturer websites for free.
Also, it's important to understand that updating driver software isn't a quick fix to a slow computer and likely won't produce the performance improvements that these companies often claim.
In fact, updating some drivers, especially ones from untrustworthy sources, can cause more problems than they fix.
Most people pay little attention to drivers and have little understanding of what they are.
The company will then update the driver so it tells the printer to adjust its speed when it receives a large printing job, keeping it from overheating and catching on fire.
If you don’t download the updated driver, you're playing with fire, literally. Most hardware isn't a fire threat, but the example shows how fear is often used to scare you into thinking you need to buy driver update software.
So, before you decide to purchase these products, you should have a basic understanding of drivers. Whenever you connect new hardware (any physical device: graphics cards, printers, keyboards, etc.) to your computer, driver software installs to help the hardware function appropriately within the ecosystem of your computer.
For example, every time you plug in a new USB drive, you see a quick notice that your computer is installing the driver.; microsoft.support = microsoft.support