Over 45,000 bikes were sold in just a couple of months after they were introduced. Now with black SLIK rear tire, schwinn spring fork, Sting-Ray saddle with truss rods, Schwinn tubular rims, Sting-Ray handlebar. The Sting-Ray An Idea changed Bike riding for Young America.
Obviously Schwinn spent the rest of that year making enough Sting-rays for the next year, when sales become even larger. Equipped with 20" frame, high traction studded balloon rear tire, standard middleweight front tire, butterfly handlebars, Solo-Polo saddle. TIRES Studded rear tire..traction for quick response on starts... RIMS Schwinn tubular rims...shock absorbent...wear-resistant. FORK Drop-forged...stronger...harder...longer lasting. Flamboyant Lime, radiant coppertone Sky blue or violet.
NOTE: Prices and specifications subject to change without notice. It weighs in at 39 pounds and features a single-speed coaster brake.
It's no secret...unusual STING-RAY design provides a new feel or responsive riding, a new level of performance, and a new variety of cycling enjoyment that has made it a standard among the country's young riders. The original Sting-Ray introduced first by Schwinn in 1963. Bucket style saddle, MAG design sprocket, 20" x 2.125" Sting-Ray studded tire. Though many have copied it, no one has duplicated the Sting-Ray.
They were replacing the factory seats and handlebars and using instead "Solo Polo" or "banana" seats and tall "butterfly" type bars. No other bike pedals so easily, turns so quickly, respond with such thrilling getaway speed....it's the "Sports Car" bike!
This California fad was noticed by Al Fritz the director of research and development for Schwinn, and he reacted very quickly, making a prototype that was mostly laughed at by the Schwinn upper management. the entire first production run sold out in a matter of months and they were not able to make more because of supply problems with the tires. ZONE1 WEIGHT WEIGHT PRICE COLORS: Flamboyant Lime, Radiant Coppertone, Sky Blue or Terra Cotta. Sting-Ray with slick and spring fork more than ever, the bike with the sports car look!
Here is how Schwinn described the Stingray bicycle...
NOTE: prices and specifications subject to change without notice. J27-6 Here's a Sting-Ray for smaller riders- a slightly smaller version of the Sting-Ray with medium rise handlebars, Sting-Ray saddle, 20 x 1 3/4" Gripper Slik rear tire, full length chainguard, coaster brake and dazzling new two-tone color combinations. and though many have copied it, no one has duplicated it. Perhaps no bicycle has been so enjoyed and gained such wide acceptance and immediate popularity as the Schwinn Sting-Ray...
The original Schwinn Stingray was made between 1963 to 1981.
This page provides year by year images and information quoted from Schwinn catalogs.
Some bike parts have a date code cast or stamped into the piece.
This clearly is when the component was made and not when the bike was made, but unless the component or bike manufacturer had lots of stock lying around in inventory, the date should be a fairly good indication of the year of the bike.