So, if a woman says she doesn't want to date anyone older than 26, but often looks at profiles of thirty-somethings, Match will know she is in fact open to meeting older men. That is, the algorithm looks at the behaviour of similar users and factors in that information, too.
Until Ginsberg joined IAC, which owns Match, in 2006, she worked at i2 Technologies, a supply-chain management company, also based in Dallas.
Petite, preppy and freckled, with long brown hair, Ginsberg was wearing sandals, tight black jeans and a loose blouse.In fact, in their most recent Singles in America survey, Match found that 72% of singles think "someone’s voice makes a person attractive." So if you can gauge that right off the bat, you’ll be able to save yourself a lot of trouble. Are they off-puttingly taken with themselves or too reserved for your taste?It’s also a really good way to get a sense of how someone strings together their thoughts. It’s a lot to ask of a minute-long clip, but in the high stakes numbers game that is online dating, this is exactly the kind of sorting tool many people are hungry for.We sat in a conference room overlooking a floor full of computer engineers gazing at their monitors, and with a Power Point presentation, she endeavoured to show me how Match uses cutting-edge technology to cultivate age-old emotions.With the number of paying subscribers using Match approaching 1.8 million, the company has had to develop ever more sophisticated programs to manage, sort and pair the world's singles.