How to run a online dating site

The most interesting feature on the new site is the Real Ratings user ratings system for ranking the accuracy of people’s profiles against real life.

Users who post inaccurate photographs and profiles of themselves are ratted out by other users who have been on a date with them.

1 star means “not even close” and 5 stars mean “true to life.” Could this be the end of white lies on dating profiles?The somewhat counterintuitive move is IAC/Match.com’s answer to Plentyoffish.com, a popular free dating site that was long run by one man out of his apartment (he now has an office and a small team).Downto was started by Jacob Solotaroff who spent a year as the Director of Product Management and Member Integrity at Match.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

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