Prior to this, each branch operated mostly autonomously, adhering to most of the same standards and systems, but this independence caused some confusion among consumers, many of whom believed each Orkin branch was an independently owned franchise.
This consolidation helped every Orkin branch be recognized as part of a single company and centralized all national billing through the Atlanta office.
It has been ranked on Training Magazine's Top 125 list for its training programs since 2002.
One of six children of a Latvian immigrant family, it was Otto's responsibility from an early age to shoot and poison rats to keep them out of the family's food stores and away from their farm animals.
Felton centralized and standardized the purchase, use, and storage of chemicals and supplies, conducting four-day training courses and developing printed instructions for the use and handling of all chemicals.
In 1947, Orkin began issuing company-wide uniforms for its service technicians that followed the professional appearance that Otto had long required of his employees and bore the red diamond Orkin logo on the hats, jackets and shirts.
He began offering his preparations to his neighbors for free.
The boom in positive public relations for the company and the public interest in the real Otto Orkin that the television advertisements generated affected everything from branding on the caps worn by service technicians and the trucks (both now bore the "Otto" character as well as the Orkin diamond) to the details of the company headquarters' relocation to 713 West Peachtree Street in 1951.This overall increase in demand strained the company’s resources, particularly since the chemicals that were most readily available for pest control were not as effective and required more frequent treatments, which taxed the already limited workforce.Despite wartime shortages, however, Orkin not only survived, but it actually grew.The war also caused a growth in the number of military contracts that Orkin took on—the company had over 150 military establishments under contract for regular bed bug fumigations and pest control, and many railroads maintained around-the-clock service agreements that had Orkin pest control teams sleeping in shifts on cots in the rail yards.Pest control services for homes and businesses also remained in demand on top of all of the additional wartime service that Orkin was providing.