The other issue was that the sales team couldn’t stay online 24 hours a day in order to monitor live chat, which meant some leads were inevitably falling through the cracks and not getting a real-time response.
With tens of thousands of visitors coming to the Rapid Miner site each month, sorting through all of the conversations and trying to identify leads proved impossible.
’So by asking that simple question I start to figure out patterns around things that maybe my website’s not doing today that it should be.
So these conversations have actually spurred us to rethink: What’s the structure of our website?
So the bot really helps to narrow that conversation and we can then bring it forward to the right person.
The bot gives us really interesting insights into why people came to our site in the first place.