Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.And now she’s applying a similarly high-energy, wide-net approach to marketing Bumble Bizz.Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.
But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.
Bumble has also recruited “Queen Bees”—existing users who are social media influencers and entrepreneurs—to partner with the app on networking and awareness events.
Wolfe believes that Bumble’s mission of empowerment will be as appealing in the professional realm as it is in the personal.
Bizz will debut with verified brand partners such as Postmates and Outdoor Voices.
Hiring managers at those companies will help fill open positions by swiping through candidates they find on Bizz.