Now, while some benefit-driven email subject lines will always be interesting now matter how many times they are used, you will need to spice it up a little for others. How To [Desired Result] In [Timeframe] EX: How to burn fat in 30min/day What If You [Negative Result]? Because of this, controversial email subject lines tend to short and straightforward, yet alarming.They encapsulate an emotion about a topic in just a handful of words. What really drives home a controversial email subject line though is the topic.Many times, marketing and brand recognition is about standing out, being memorable and coming up with something catchy.
The Death Of [Topic] EX: The death of email marketing The War Against [Topic] EX: The war against meat eaters The Great [Topic] Hoax Of [Year] EX: The great fat loss hoax of 2017 The Truth About [Topic] EX: The truth about the banking industry My Problem With [Topic] EX: My problem with email popups My Big [Topic] Mistake EX: My big copywriting mistake Why I Hate [Topic] EX: Why I hate social media The Case Against [Topic] EX: The case against the gig economy The [Topic] Conspiracy EX: The vegan conspiracy The End Of [Topic] EX: The end of America [Topic] Armageddon EX: Marketing armageddon In Defense Of [Controversial Topic] EX: In defense of crooked politicians Categories To Fill In: [Topic] [Year] [Controversial Topic] It’s no surprise that seeing the name of an authority will get the attention of anyone who respects them.With fewer than five seconds to convince a recipient to open an email instead of delete it, you need to give your email’s subject line an edge.The goal of the subject line is to get someone to open your email.Every market has authorities, experts, or influencers within them. They will have some kind of audience, a huge amount of trust, and following that really loves them.They can big like Steve Jobs is to entrepreneurship or small(er) like Gary Vaynerchuk is to social media. You can use famous influencers from history like Sun Tzu, Confucius, Nostradamus, Alexander The Great, Julius Ceaser, Benjamin Franklin…etc You can use famous movie heroes like Iron Man, Batman, Harry Potter, and more.