Apart from that, the Frankfurter Buchmesse supports the country's publishing industry with programmes and specialist events as part of its networking with the international book and media industry.
Any country can apply to be Guest of Honour at the Frankfurter Buchmesse.
The general cultural programme that accompanies the Guest of Honour appearance helps to create (sustainable) international cultural relations; it encourages cultural exchanges and dialogue, as well as increased tourism, of course.
The Guest of Honour programme, which sometimes also includes whole regions as guests, has been running since 1976.
The conception, organisation and financing of the appearance are basically all up to the Guest of Honour itself, which forms an organising committee shortly after the signing of the contract.
This committee oversees preparations, which can take around two years.