This snapshot presents the latest research on the digital life of Australian teenagers.Unless otherwise stated, data is sourced from Roy Morgan Research. Check out our infographic for a graphical representation of the data.
The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.These changes in behaviour were consistent with changes in online behaviours by adult Australians. In proportional terms, among teenagers: Despite data confirming that teenagers love interacting online via social media (see Figure 8 below), 14 to 17 year olds are not the dominant group in established social media forums.While Figure 3 shows that Facebook and You Tube are in the top five of online channels visited and viewed by teenagers, and Figure 8 shows what a large proportion of teenagers use them, Figure 7 shows that teenagers comprise only five per cent of each of these channel’s total number of users aged 14 years and over.Australian and US data indicate that teens are moving away from the social media heavyweight Facebook: One of the factors making social media, user-generated content and professional online video desirable to teenagers is the convenience of associated mobile apps that allow users to quickly and easily view, stream, contribute and update content.ACMA research found adult app users reported two main benefits when using apps—the ease with which they could use online services via their mobile phone and immediate access to the services they required. In relation to teens aged 14–17, 65 per cent with a smartphone downloaded an app during 2013.