What’s more, the way in which news outlets around the world, included, represented the issue is perhaps more telling of the way older women are perceived by society.First off, the very word ‘cougar’ is most certainly moot.Also, women expressed concern over the prospect of ageing and whether it would affect their partner’s attraction to them.READ MORE: Happily in an older woman/younger man relationship? The trio behind the project were sure to report that “vast age differences, especially in woman-older relationships, clearly violate the norms of this society”. 40 years ago, writer and activist Susan Sontag penned ‘The Double Standard of Ageing’ for the now defunct .For our in-depth analysis of the cougar phenomenon, read on...There’s been an enormous amount of media coverage centred on older women dating younger men over the last decade.However, what’s actually going on underneath the pop-style commentary and tabloid tales of ‘cougars’ and their ‘cubs’?
“Prejudices have a tendency to stick, even if society is changing,” she says, “calling an older woman a cougar isn’t meaningless, it’s a way of defining her as a predator who’s only interested in hunting down younger prey.” For an enlightening comparison it’s worth looking at an equivalent expression for older men who hook up with younger women.According to the piece, the main driving force that brought cougars in from the wilderness was Hollywood. READ MORE: The Ultimate Guide to Dating a Single Parent Off screen, the frenzy that surrounded Demi Moore’s marriage to Ashton Kutcher, not forgetting the widely reported liaisons of stars such as Madonna, Mariah Carey and Sandra Bullock, allegedly serve as further evidence.Nevertheless, it somehow seems precarious to start explaining away the genuine rise in older women dating younger men by skimming off examples from LA’s amorous glitterati.After pulling data from the National Survey of Family Growth, the Canadian initiative found that approximately 13 percent of sexually active women between 35 and 44 have slept with a man at least 5 years their junior.Not only did they discover that middle aged women who’d been previously married were more likely to seek a younger mate, they also showed that older woman/younger man relationships are rarely brief flings (on average they last for 2 years).